Is This Marketing Certification Right for You?

Live 3-Day Virtual Training & License + the Duct Tape Marketing Experts Network

Built for marketing consultants, agency owners, fractional CMOs, in-house marketers, and freelancers who want a repeatable strategy system they can sell and deliver with confidence.

See below for all the program details.

Is This Marketing Certification Right for You?

Live 3-Day Virtual Training + Entry Into the Duct Tape Marketing Network Next Certification: March 3-5, 2026

What You’ll Get:

A $10K+ Strategy Offer You Can Sell Tomorrow – Position yourself as the go-to strategic advisor.
A Repeatable, Scalable Process – Deliver consistent results without reinventing the wheel for every client.
Retainer-Ready Execution – Turn strategy projects into $5K–$10K/month retainers.
AI-powered edge. We teach practical ways to use AI to work smarter, not harder.
Tools, Templates, and SOPs & 20+ years of proven assets to shortcut your learning curve.
Ongoing Business Support with Duct Tape Marketing Network for mentorship, hiring advice, and proven growth strategies.

Who Should Join:

Marketing Consultants & Coaches – Build a process that delivers results and scales your business..
Agency Owners – Add a structured, profitable front-end offer to grow your bottom line.
Fractional CMOs – Implement a framework that scales beyond billable hours.
Freelancers & Solopreneurs – Stop chasing one-off projects and start landing long-term clients.
Internal Marketers – Level up your strategy skills and accelerate your career growth.

Success Stories from Our Network

The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system but we already made two $60,000 deals in just two weeks. It’s a much bigger value than the price we paid.

Robert Talac, MD, PhD
Fractional CMO

I was able to define my value to the marketplace and shift from project work to monthly retainers.
I went from 0 to 20+ clients in my first year with a steady flow of new clients each year.

Tom Shipley
Cole-Dalton Marketing

The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales… I see the potential for continuous growth as we can now sell standalone services that lead to retainer clients.

Tina Smith
Creative LLC

What You Get When You Join

Get Certified. Get Licensed. Grow Strategically.

Strategy First fCMO+ Certification (3‑Day Live Program)

Learn the Strategy First methodology in a live, hands‑on environment so you can sell and deliver it with confidence.
You’ll get:

A live, 3-day virtual cohort led by the Duct Tape Marketing experts
Workshops in discovery, research, message clarity, and journey mapping
Practice building a complete Strategy First plan you can use with real clients
Guidance on pricing and packaging Strategy First as a $7,500–$15,000 engagement
Support to help you win and deliver your first strategic engagement
ROI guarantee with our First Client Promise

This is where you install the Strategy First approach in your mind and your business.

Strategy First fCMO+ Operating System License

Once you complete the certification, you unlock the license to use the full Strategy First Marketing fCMO+ Operating System as your core strategic offering.

You’ll get:

The complete Strategy First Marketing Operating System™
Client-ready diagnostics, frameworks, and strategy tools,
Planning templates, checklists, and process docs to keep delivery consistent
Presentation assets that make your strategy work easy to understand and buy
Proposal and engagement language you can adapt to your market
The ability to use many tools under your own brand

This becomes your flagship service model and the structured engagement you lead with.

Expert Community & Ongoing Support

You’re not expected to implement this on your own. The Duct Tape Marketing Network is here to help you make the most of the system and grow your business around it.
You’ll get:

A private community of advisors using the same operating system
Monthly mastermind calls and Q&A
Quarterly 2-day virtual workshops on advanced topics
Deep-dive bootcamps (SEO, content, lead generation, and more)
Strategy reviews and implementation guidance
A vetted partner network for tactical execution

Find out where your biggest growth opportunities are today

Upcoming Training Dates

Virtual Option 1

Dates: March 3 – March 5

Format: Live, 3‑day virtual training. Limited seats available.

Virtual Option 2

Dates: April 28 - 30

Format: Live, 3‑day virtual training. Limited seats available.

What You’ll Learn in Just 3 Days

Strategy First™ OS Deep Dive

Kickoff & Connections: Setting the Stage for Strategy First with Sara Nay
Strategy First Flywheel with Sara Nay
Strategy First Foundations: Positioning, Pricing & Delivery with with Kacia Hughett
How to Save Time with AI Systems with Kacia Hughett
Working Session, Homework, & Final Thoughts

Retainers and Operations

Homework review with Lisa Blank
High-Profit Retainer Framework & Marketing OS with Lisa Blank
How the Manage and Scale Your Clients with Lisa Blank
Building and Leading a Team with Lisa Blank
Profitability for Your Business with Lisa Blank
Mapping out Your Operations Plan

Lead Generation, Lead Conversion and Scale

Lead Generation for Strategy First Engagements with Sara Nay
Lead Conversion with Sara Nay
Mapping out your lead generation plan
Goal Setting and Quarterly Strategic Planning with Sara Nay
Final Q&A and Network Community Orientation

ROI Guarantee

We’re confident in this system because it works in the real world. We’ll work with you until you land your first client.

You’ll finish the program with a proven, client-ready system you can sell immediately. If you show up, do the work, and still don’t feel equipped to win business, we’ll make it right. That may mean additional support or rolling you into the next cohort at no extra cost.

Your success is the measure.

Meet Your Advisors

Sara Nay

Sara is the CEO of Duct Tape Marketing and has spent the last twelve years working with agencies and consultancies, helping them build recurring revenue streams as well as systems and processes that enable them to scale. She is also the author of Unchained: Break Free From Broken Marketing Models.

Lisa Blank

As a seasoned marketer and leader at Duct Tape Marketing, Lisa brings extensive experience in managing teams and delivering scalable growth for clients. During the certification, she teaches essential sessions on building and leading teams, managing client relationships, and driving profitability through key business metrics.

Kacia Hughett

Leads our team and clients at Duct Tape Marketing. She works directly with clients to implement Strategy First™ and marketing OS. She has led some of the firm’s most successful client work.

See How Others Have Transformed Their Business

I am already making 40k a monthfrom clients I landed with Duct Tape Marketing’s teachings.

Matt Sibert,
Lucyd Media

There’s so many success stories, so why struggle alone? Come alongside an elite group of marketers who all support each other with a proven methodology that works over and over.

Bruce Dell,
StructureM Digital Marketing Agency

If you’re considering going through the certification training with Duct Tape Marketing, I would highly recommend it.

Kalen Arreola,
KMC Digital

Our existing client portfolio has grown, our new business is exceeding targets, and we are on track to 2x revenue in 2026.

Megan Kacvinsky,
Point to Point

Not ready to talk to someone yet?

Start with our AI Advisor. Ask about Strategy First fCMO Certification- pricing, fit, what you get, and what happens next!

* AI Responses might be inaccurate, please confirm details with our team.

Other programs might help you with aspects, like getting leads or refining your value proposition, but they don’t give you a complete system to build and grow a business. Duct Tape Marketing is the only one I’ve found that checks all the boxes—with a repeatable framework that covers getting customers, delivering value, and scaling effectively.

Claude Walton,
Claude Walton Consulting

Traditional Consulting vs. Strategy First™ OS

Why Strategy-First is the Smarter Business Model

What Happens When You’re Stuck in the Traditional Consulting Model?

What Happens When You Switch to Strategy First™ Operating System?

Join 400+ consultants, coaches, fractional CMOs, and agency owners who have scaled their businesses with this proven system.

It’s time to stop selling your time and start selling your expertise. Let us show you how.

Free ROI Calculator

Project Your Earnings

Use our Strategy First™ ROI Calculator to forecast how much you can earn by selling and delivering Strategy First engagements using the Strategy First™ system from Duct Tape Marketing.

What Happens on the Call

The call is 30–45 minutes. It’s a two-way fit check. We’ll talk through:

If it’s a fit, we’ll walk you through the next steps, including payment options.

Everything you need to grow your business backed by our First Client Promise

And, you’ll immediately join our Network Community.

The community is the best way to maximize your investment as you receive:

Access to a community of over 150 marketing and strategy experts
30+ years of training and tools on every aspect of business building - lead generation, lead conversion, hiring - you name it
Tools, templates, case studies and an entire library of SOPs and other assets
Monthly mastermind sessions, multi-day workshops with experts, practical bootcamps
Access to our vetted network of strategic implementation partners for web design, PPC, social media, SEO and other tactical implementations

Not ready to talk to someone yet?

Start with our AI Advisor. Ask about Strategy First fCMO Certification- pricing, fit, what you get, and what happens next!

* AI Responses might be inaccurate, please confirm details with our team.

Frequently asked questions

Here’s what to expect on the call and what happens next.

How long is the call?

Plan for 30 – 45 minutes. The goal is to confirm fit on both sides, share details about the program, and understand what you’re trying to solve.

What will we cover on the call?

We’ll talk through your current situation, what you’re working toward, what’s getting in the way, and whether this certification is the right next step. You’ll also get a clear overview of the program and how it works.

Will you share pricing?

es. We’ll share pricing and the different payment options on the call. We’ll ask a few questions first so we can recommend the best option for your situation. You’ll always have the final say.

Who will I talk to?

You’ll meet with either Sara Nay, CEO, or Lisa Blank our Certification Instructor and Duct Tape Marketing strategic expert.

What if I’m not ready yet?

That’s completely fine. You can still take the call, ask questions, and leave with clarity on your options. If the timing isn’t right, you can reschedule. Since these trainings are live we only do a few of them a year and we do limit capacity.

What if it’s not a fit?

No problem at all. We’ll be straightforward. We’ll answer your questions, point you in the right direction, and you’re always welcome to come back if the training ever makes sense for your current situation.

What should I prepare?

Once you book, we will send you a short video to watch that talks about the program details. From there, come prepared with any questions you have about the program. Please also come prepared to talk about your business, your business goals, and any blockers or constraints you are currently experiencing.