Live Training with John Jantsch
How to Build a Highly Profitable Fractional CMO Practice Without Selling Your Time by the Hour
Learn the proven Strategy First system that 400+ consultants have used to charge $7,500-$15,000 for strategy engagements and convert 100% of them into $5,000-$15,000/month retainers.
Live Training: July 16th at 2:00 PM MT
PLUS live Q&A at the end. Can’t attend? Register for replay access.
What You'll Learn
During this 60-minute training, you’ll discover:
- The Marketing Hourglass Framework – How to diagnose gaps in any business and have prospects begging you to fix them (instead of you chasing them)
- The 3-Step Strategy First System – The exact process to convert discovery calls into $10K strategy engagements that close 100% into long-term retainers
- How to escape the "tactics vendor" trap – Position yourself as a marketing leader who commands premium fees while managing 10-13 clients (not just 4)
- The proven retainer roadmap – Turn one-time projects into 19-month average client relationships worth $96K-$190K each
- Ready-to-use playbooks and AI tools – Everything you need to implement this system in 90 days or less (no need to build from scratch)
Is Your Marketing Practice Stuck in This Trap?
You’re talented. You get results. But you’re exhausted.
You’re trading hours for dollars in the fractional CMO model, dividing your time between 4 clients who see you as a vendor, not a partner. Or worse, you’re stuck in the project hamster wheel: proposal, deliver, start over. Every. Single. Month.
Meanwhile, clients ghost you after 60 days, asking, “Where are my results?” because they hired you for tactics without strategy.
The real problem? Selling tactics without strategy is a race to the bottom. There will always be someone cheaper. And in 2026, clients are finally seeking strategy first—but most consultants still don’t know how to sell it.
Why Strategy First Is the Biggest Opportunity this Year!
After 30 years in marketing, I’ve never seen prospects actively seeking strategy before tactics, until now.
Businesses are tired of being burned by marketers promising the moon and delivering guesswork. They need:
- Strategic planning (not just campaigns)
- Brand management (not just ads)
- Marketing leadership (not just execution)
- Budget management & team guidance
The market is screaming for strategy. Are you positioned to deliver it?
What Marketing Leaders Say:
I got clarity and structure for my agency’s offers and was then able to increase consulting leads by 30%.
Alfonso Lavergne
Digital Chief
We doubled our revenue in two years after receiving the guidance and know-how to build standards, processes, and systems from Duct Tape Marketing.
Debbie Howard
Senior Living SMART
If you learn and implement [The Duct Tape Marketing System] the way that John Jantsch and Sarah Nay teach it, it will skyrocket your business.
Jack Carroll
SalesLinks
400+ consultants and agencies have licensed this system
$100M+ in revenue generated using our framework
19-month average client retention in our network
Perfect For You If...
- You're a fractional CMO or marketing consultant tired of the time-for-money trap
- You're an agency owner drowning in low-margin project work
- You're a corporate marketer or freelancer ready to start your own scalable practice
- You want predictable recurring revenue instead of feast-or-famine chaos
- You're ready to charge what you're worth and work with clients who value strategy
Meet John Jantsch
Founder of Duct Tape Marketing and creator of the Strategy First System
- 30 years preaching "strategy before tactics."
- 7 books including Duct Tape Marketing and The Referral Engine (Wall Street Journal & New York Times bestsellers)
- Trained 500+ consultants who manage $8,000/month average retainers
- Built and refined this system over 25 years (so you don't have to spend a decade figuring it out)
What You'll Walk Away With
By the end of this training, you’ll have:
- A complete understanding of the Strategy First sales process
- The Marketing Hourglass diagnostic tool (yours to keep—a $500 value)
- Clarity on how to price and package strategy engagements
- A roadmap to convert strategy clients into long-term retainers
- Confidence that you can implement this in your business immediately
Frequently Asked Questions
Stop Trading Time for Money. Start Building a Real Marketing Business.
How long is the training?
45-60 minutes including Q&A
Will there be a replay?
Yes, available after the live session
What if I'm just getting started?
Perfect. You’ll learn the right model from day one instead of wasting years on the wrong approach or trying to build it all yourself.
Do I need to buy anything?
No. The training is free. We’ll share details about our certification program at the end for those interested in going further.